23 years old female police into 18 years achievement "beer woman"

"You can never understand, for the beauty of today, we pay much effort." this is a German proverb, but with laote te in Qingdao beer co., LTD., chairman of the most suitable for but Margaret hsing hui and her business. 18 years ago, give up the heyday of trade enterprises, with confidence and expectations of Margaret hsing hui and his family came to Qingdao from Hohhot in Inner Mongolia, to build a nation inheritance factor of brand.

Margaret hsing hui

Legendary female swat, 23, the sea into rich

Marching along the laoshan drive, the reporter comes to is located in laoshan laote, Qingdao beer co., LTD., at the foot of the famous laote top reservoir actual in the "head" of the company. Factory two sides surrounded by mountains, the wind xu, into a bouquet. In the chairman office first Margaret hsing hui, never imagined the look capable, gentle woman, in the fierce competitive environment for 18 years, doing "yi yi is unripe brightness.

Margaret hsing hui was born in a family of military personnel, oneself also done two years of women's special police. 1987, her uneasy, 23, in the "iron rice bowl" ready-made days, then went into business, set up the "huimin trade co., LTD.", after seven years of struggle, "huimin commerce" in Hohhot famous, assets of nearly one hundred million yuan. In 1994, an accidental opportunity, just turn 30 Margaret hsing hui attended the fourth "Qingdao international beer festival", meanwhile, she toured the laoshan scenic beauty, visited some famous enterprise of Qingdao, laoshan water, the air in the laoshan, Qingdao brand... Made her deep sigh and admit defeat! Her "heart" in the, decided to give up blindingly obvious to "make money" of the enterprise, the capital in Qingdao, by selling beer, for others into their beer production, the excellent resource advantages into product advantages.

She the whim of a bright, consistent opposition from the family, "she laotet one day, however, with booming business not do, you it's not be silly......" But young thanks Margaret hsing hui, resolute character was born with a big man, start, dispite her family's dissuasion, decisively to bring her daughters under the age of four, with a strong entrepreneurial passion, with women unique courage and daring, bid farewell to their loved ones, bid farewell to hometown prairie in Inner Mongolia, in the beautiful coastal city of Qingdao.

Twists and turns are cracks in the success

All things are difficult before they are easy. In a strange land "any" total strangers, built a brewery, especially in the world famous township of - - Qingdao beer, talk easy! But before didn't like, since to do, only crustily skin of head to do it. In order to choose the right site and other preliminary work, Margaret hsing hui not white not black, running here and there. Planning to run formalities, run, she fell several times on the way... After many investigation, comparing repeatedly, and hired experts detailed reasoning, at last laotet the address of the selected at back on laoshan peak, facing the sea, beautiful scenery, good water quality of laoshan ShaZiKou smoke ravine.

On November 8, 1994, laote brewery to break ground, after a tough day and night, construction was completed in May 1995, was founded on laote, Qingdao beer co., LTD., become the only private Qingdao beer production enterprises, the success and hometown Hohhot, Qingdao beer market. Not for long, however, due to the change of market, laote, the small-scale production of beer gradually can not adapt to the market demand. Corporate earnings, coupled with not strong technical force, management existence question, enterprise struggle, at that time.

Do one thing to chairman for 18 years

"There is no savior! Only save yourself." In the face of serious crisis, the chairman Margaret hsing hui worried, the penetration of effort the laote enterprise, facing the future is only a rough road full of thorns, must by tenacious perseverance and determination as determined to move forward. Subsequently, the board of directors meeting a colleague on the night of analysis of subjective and objective reasons, to discuss the solution.

Finally, after please expert argumentation, Margaret hsing hui bold decision to create conditions to implement the expansion, added a set of modern testing equipment, filtration equipment, and yeast wine culture expanding, improves the quality and production. On the basis of the scale, quality improvement, Margaret hsing hui offered to differentiation and foreign and foreign market. After a few years, laote beer appeared in short supply situation, factory tequila cars lined up outside the door.

"laote, great location, we are also going to laotet it into a tourist attraction, so people can read the beauty of laoshan of Qingdao, and to taste the laote, beer is good!" laotenishment hui told reporters that so far, laote, one hundred thousand tons of beer expansion has been formed and has run, the future will extend in the direction of travel.

Margaret hsing hui succeeded, but recall the years of experience, Margaret hsing hui not only sigh, eyes red. Perhaps, to outsiders, the position of the chairman of the board of directors is glamorous, glory is enormous, but the lack of bitterness and humanity. "People can't eat bitter, let's eat; others can't stand it, let's take it." he said, Margaret hsing hui is revealed in the eyes with persistence. "Up to now I still firmly believe that quality is the soul of enterprise survival quality, our goal is to do quality as its mission in one hundred, adhering to the good faith, the idea of gratitude, devotion, make laote te beer company set production, tourism, culture, tourism, experience in an international company garden. There is no size, only in the development of enterprise."